“Implicit bias refers to the way people unconsciously and sometimes unwillingly exhibit bias towards other individuals and groups,” said Rachel Godsil, Co-founder and Director of Research of the Perception Institute. “It doesn’t mean that people are hiding their racial prejudices, instead, people who actively reject prejudice may still unknowingly carry around some degree of bias or stereotypes about others. The good news is that once we are aware of our biases, we can begin to take action to reduce the effects they can have on our behavior and ultimately, to reduce the biases themselves.”
“Our nation is making great progress in promoting equality and reducing acts of discrimination, but there is still much to do. As long as people continue to endure harassment; as long as they do not or cannot feel safe being themselves in our schools, our workplaces and our communities, our work is incomplete,” said Lisa Sherman,President and CEO of the Ad Council.
Learn more about the Ad Council’s powerful new #LoveHasNoLabels campaign here.
worriesconstantly